The Engine of Homebuyer's Hero
Our platform isn't just a marketplace; it's a symbiotic system. We've created a virtuous cycle where the actions of homebuyers directly de-risk and empower homebuilders.
This interplay is how, together, we make new homes happen.
Investment from Enterprise Ireland
We are proud to be an Enterprise Ireland-backed company.
Enterprise Ireland's vital, albeit small, foundational support enabled us to launch a solution with unparalleled efficiency compared to other housing efforts by the state — tackling Ireland's largest problem with smart, targeted investment. This is a small but crucial first step on a much larger journey.
Whether you're a homebuyer or a homebuilder, we're keenly aware this investment is made on behalf of the Irish people 🇮🇪, and we will never lose sight of this responsibility.
This initial seed of support has been instrumental. However, to truly scale and create a competitive ecosystem of problem-solvers, a broader and more ambitious mandate is required. We continue to advocate for a #HomesMarketTechFund to build upon this successful foundation and properly resource the companies capable of solving our national housing crisis.
You Can Own a Part of the Solution
Become a stakeholder in Ireland's housing revolution.
Our community investment approach allows ordinary people to own a stake in solving Ireland's housing crisis. Starting from just €500, you can join our community funding round and get equity in a company that's transforming how Ireland builds homes.
Enterprise Ireland has already backed us because they see the massive potential, but we want ordinary people to own part of the solution too. Your investment converts to equity at a 20% discount to the valuation set by professional investors in a future funding round, rewarding you for your early support.
We're pursuing this community approach to stay independent as long as possible, allowing our human-friendly social good mission to bed in properly without pressure to alter our models for purely short-sighted commercial gains. Your investment helps us maintain this focus on solving the housing crisis, first and foremost.
How the System Works
Our platform is an engine built on a four-stage, symbiotic process. At each stage, actions from both homebuyers and homebuilders create a mutual benefit, turning risk into confidence and making new homes a reality.
Stage 1: Buyer Demand INFORMS Project Viability
group_addWhat Buyers Provide
Via their application, buyers provide anonymised data on their desired location (a Zone or Municipal District), house type, and purchasing power to the Homebuyer's Hero platform.
manage_searchWhat Builders DO
They engage with our data in two ways: either analysing the aggregated buyer demand to find promising areas to source a site, or presenting a specific site they own to instantly verify if a market already exists there.
lightbulbHow it Empowers Builders
Whether finding a new location or validating an existing one, their site selection process is immediately de-risked. Capital and effort are focused only on projects with a proven, data-backed market from day one.
homeHow it Benefits Buyers
Their need for a home is no longer a passive hope. Their data becomes an active signal that attracts and guides builders, making the creation of new homes in their chosen community a tangible possibility.
Stage 2: Buyer Interest ENABLES Confident Planning
flagWhat Buyers Provide
When a project is proposed, they show concrete interest by joining its "Provisional Queue," signalling a desire for that specific development.
engineeringWhat Builders DO
Conduct pre-planning consultations with the local authority, using the provisional queue numbers as hard evidence of real community need. They can also tailor a development to the needs and capacity of the interested homebuyers. Perfect fit.
checklistHow it Empowers Builders
The project is framed as a solution to verified demand, not speculation, leading to more productive talks with planners and finance providers.
visibilityHow it Benefits Buyers
They get to see tangible projects proposed for their area and have the collective power to signal which ones should move forward to the next stage, based on factors such as price, profit and other things. This is a true market dynamic with proper agency for buyers.
Stage 3: Verified Capacity is REQUIRED FOR Financial Readiness
fact_checkWhat Buyers Provide
They verify their full financial capacity by providing up-to-date documents (e.g., Mortgage Approval in Principle, Proof of Funds).
calculateWhat Builders DO
Engage a Quantity Surveyor to create a detailed cost plan, which is presented to lenders alongside the data on the vetted, financially-capable buyers.
paymentsHow it Empowers Builders
They can secure firm financing terms. Lenders see a project with a pre-vetted customer base, massively reducing the commercial sales risk.
lock_personHow it Benefits Buyers
The project becomes financially "real." A transparent price is created based on actual costs, protecting them from speculative mark-ups and bidding wars.
Stage 4: Buyer Commitment (binding) is NECESSARY FOR The Final 'GO'
handshakeWhat Buyers Provide
A small, legally protected financial commitment. The commitment is legally binding but governed by fair rules that allow for exits while ensuring the system remains robust.
descriptionWhat Builders DO
With a portfolio of binding financial commitments secured, they submit the final, detailed planning application to the local authority, triggering the statutory process.
verified_userHow it Empowers Builders
They enter the costly planning stage with a pre-sold development. Crucially, the financial commitments are designed to mitigate a significant portion of their costs.
hourglass_bottomHow it Benefits Buyers
They lock in their place and a transparent price, subject to planning outcomes and our queue rules. While planning risk remains, they are now waiting on a specific result, not searching indefinitely.
The Binding Process Explained
Binding is the crucial step where committed buyers and a ready-to-build project lock in together. Here’s how it works, including the protections and flexibilities built in for all parties.
Buyer Readiness Levels
A buyer's position in any queue is determined by their "Readiness Level". The higher the level, the earlier they get notified about new opportunities. This system rewards commitment and preparation.
Initially, as Homebuyer's Hero starts up, documentation will only be requested when necessary. As the platform matures, buyers will be able to upload and manage these documents themselves to continuously improve their profile and ranking.
L0: Interested
A buyer has registered and selected a zone of interest. This gets them on the map but gives them the lowest priority for notifications.
L1: Engaged
The buyer has verified their cash funds with us. This shows genuine intent and gives them a solid position in the Zone Queue, enabling us to model real demand for builders.
L2: Fully Verified
The buyer has provided all financial proofs (cash, mortgage AIP, etc.). As queues for zones and projects build up, their L2 status ensures their complete readiness pushes them towards the top of the dynamic ranking.
The Fluid Queue & "What If" Scenarios
The system is designed to be fair and flexible. Here’s what happens at the binding stage.
swap_horizHow the "Fluid Queue" Works
During the planning process (S4), the "Candidate Queue" for a project remains open. New buyers can join at any time, although they will start at the bottom of the queue. This constant influx of interest ensures the project remains viable.
Why does this benefit buyers?
- It's not a permanent lock-in: If a buyer's circumstances change, they can request to leave the queue. As long as a replacement is in the queue with sufficient scoring or we have already exceeded the minimums required, they can exit without penalty.
- A high chance of success: Even if a buyer joins a queue late, some natural attrition is expected. They could move up the list and into the "guaranteed" cohort over time. Their commitment is never wasted.
check_circleScenario: Planning Permission is Granted!
Projects are structured with fallback options (e.g. over-subscribed queues or viable start-phases) to make project failure at this stage highly unlikely.
- If a buyer is in the "guaranteed" cohort (e.g., top 90%): They will be issued a contract to purchase their new home at the price they locked in.
- If a buyer is outside the cohort (e.g., position 91% and up): They are now first in line if someone from the main cohort drops out. If they don't get a home in this development, they are given a high-priority weighting to transfer to another project, putting them at the top of the list for the next opportunity.
- If a buyer changes their mind and won't sign the contract: They risk losing their financial commitment. This is necessary to protect the builder, who proceeded based on their commitment. However, if a replacement buyer is found for their slot, they can exit with minimal or no loss.
- If a project stalls due to other buyers defaulting: A buyer who remains willing and financially able to sign their contract **will not lose their commitment**. It will be protected and can be transferred to another development with a high-priority weighting.
cancelScenario: Planning Permission Fails
This is the primary risk the builder carries. However, for the buyer, the outcome is simple and safe:
The buyer's financial commitment is fully refunded.
They are then free to join another development queue. We will give them a priority weighting as a thank you for their commitment, fast-tracking them on their next choice.
exit_to_appCan Buyers Leave a Queue at Any Time?
Yes, our goal is flexibility. Buyers can request to leave any queue (Provisional, Candidate, or Bound) at any time.
The condition is simple: an exit cannot jeopardise the project by eroding the "cushion" of commitment which allows the SME homebuilder to proceed in the first instance.
- Before the binding process, buyers are simply unencumbered by any comitment whatsoever.
- After binding, buyers can leave as long as another buyer is available to take their place, maintaining the minimum number of commitments needed to keep the project de-risked for the builder.
This system ensures committed projects move forward while giving buyers a fair and transparent exit path if their life plans change.
The Project Stages
Projects move through stages which are enabled by the presence of ever-increasing readiness on the part of home buyers. Yin and yang.
Project Readiness Stages
Just as buyers are ranked by their readiness, projects are advanced through stages based on their viability and the builder's commitment. This ensures only well-prepared projects are presented to committed buyers.
S0: Project Proposed
A builder submits initial project details. The project is not yet public, but its data helps us understand builder intent and can be used to gauge potential "heat" in a zone.
S1: Provisional Queue Ready
The builder provides proof of legal readiness, professional team competency, and initial finance availability. The project is now public, and buyers can join the "Provisional Queue."
S2: Candidate Queue Ready
Based on strong interest in the Provisional Queue, the builder commits to the detailed professional work (full designs, QS reports, etc.). The "Candidate Queue" for L2-ready buyers now opens.
S3: Binding Ready
All professional work is complete, and a full, transparent price assessment is submitted to Homebuyer's Hero. The project is now ready to accept binding financial commitments from buyers.
S4 / S5: Planning & Post-Planning
With buyers bound, the planning application is submitted (S4). Once planning is granted, the project moves to contract issuance and construction (S5).
Ready to Play Your Part in the System?
Whether you want to buy a home or build one, your journey starts here. See the detailed steps for your specific path.
System Architecture
For those interested in the technical logic, the following diagram illustrates the detailed process flow and decision points within our platform.
Enters System)) --> Validation[Proprietary Validation and Classification Processes] Validation --> JZQ{Join Zone Queue
this happens when your application is validated} JZQ --> JPPQ{Join Project
Provisional Queue} JZQ --> ZQB(Zone Queue Buildup) subgraph ZoneQueue [Zone Queue] ZQB --> MBC1(Multiple Buyer Classifications) MBC1 --> ZQB end JPPQ --> JPCQ{Join Project
Candidate Queue} JPPQ --> PPQB(Project Provisional Queue Buildup) subgraph ProjectProvisional [Project Provisional Queue] PPQB --> MBC2(Multiple Buyer Classifications) MBC2 --> PPQB end JPCQ --> DTB{Decide to Bind} JPCQ --> PCQB(Project Candidate Queue Buildup) subgraph ProjectCandidate [Project Candidate Queue] PCQB --> QBO(Qualified Buyers Only) QBO --> PCQB end DTB --> BB[[Bound Buyers]] subgraph BindingSystem [Binding] BB --> RNB(Required Number of Buyers) RNB --> MQNDPP(Maintain Queue Numbers
During Planning Process) MQNDPP --> RNB end %% S-Series Flow DEV((🏗️ Homebuilder
Enters System)) --> S0[S0: Initial Project Info] S0 --> S1[S1: Legal & Financial Readiness] S1 --> S2[S2: Project Provisional Queue Satisfaction] S2 --> S3[S3: Full Price Assessment] S3 --> S4{S4: GO/NO-GO
and Planning Application} S4 --> S5[S5: Post Planning Stage] S5 --> CI>Contract Issuance] %% Feedback connections ZoneQueue -.->|INFORMS| S0 ProjectProvisional -.->|ENABLES| S2 ProjectCandidate -.->|REQUIRED FOR| S3 BindingSystem -.->|NECESSARY FOR| S4 %% Bootstrap colors with shape-appropriate styling classDef entryPoint fill:#28a745,stroke:#1e7e34,stroke-width:4px,color:#ffffff classDef validation fill:#007bff,stroke:#0056b3,stroke-width:2px,color:#ffffff classDef decision fill:#6f42c1,stroke:#4e2a84,stroke-width:2px,color:#ffffff classDef queueBuildup fill:#ffc107,stroke:#e0a800,stroke-width:2px,color:#212529 classDef stage fill:#17a2b8,stroke:#138496,stroke-width:2px,color:#ffffff classDef binding fill:#dc3545,stroke:#c82333,stroke-width:3px,color:#ffffff classDef contract fill:#28a745,stroke:#1e7e34,stroke-width:3px,color:#ffffff classDef multiple fill:#e9ecef,stroke:#6c757d,stroke-width:1px,color:#495057 class HB,DEV entryPoint class Validation,S0,S1,S2,S3,S5 validation class JZQ,JPPQ,JPCQ,S4,DTB decision class ZQB,PPQB,PCQB queueBuildup class BB,RNB,MQNDPP binding class CI contract class MBC1,MBC2,QBO multiple
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