Our Process Explained
At Homebuyer's Hero, transparency is fundamental. Our goal is to fix Ireland's housing market, and that starts with being completely clear about how our innovative system works.
This page explains the key concepts behind our marketing promises and the realities of the journey you're starting.
A Quick Disclaimer
This page is for informational purposes to ensure you are fully informed. It does not replace our official Terms of Service, which is the legally governing document for your use of our platform.
The "Application"
What it is: A no-obligation expression of your interest.
When you fill out our application form, you are not signing a contract or committing to buy a home. You are simply joining the Homebuyer's Hero ecosystem. Your anonymised data (e.g., "a buyer in Mayo needs a 3-bed home") helps us demonstrate real demand to homebuilders, encouraging them to propose new developments.
It is NOT a guarantee that we will find you a home.
"The Queue"
What it is: A dynamic, fluid ranking of interested buyers.
Being "in a queue" for a development does not mean you have a fixed number like at a deli counter. Your position is dynamic and is influenced by your "Readiness Level"—how complete your application is and how up-to-date your financial proofs are. This system ensures that the most prepared and committed buyers have the highest priority, which is essential to give builders the confidence to proceed.
Your position can go up or down. It is not a static "first-come, first-served" list.
"Locking In Your Home & Price"
What it means: This happens ONLY at the final, legally binding "Commitment Stage".
This is the most important concept to understand. You only "lock in" a specific home at a specific price (subject to breathing during planning within limits, due to changes imposed by the planning authority and any materials costs changes or recalculations, within strict limits) when a development is ready to proceed to planning, and you sign a formal **Commitment Agreement** (similar to an option contract) and bind to the developmebt in our novel binding process, essentially purchasing an option to purchase - with conditions. This happens much later in the process.
This is always conditional on the development receiving planning permission and proceeding to construction.
"Pre-Sold" Developments
What it means: Enough buyers have made a binding commitment to de-risk the project for the builder.
When we say a development is "pre-sold," it means the builder has the security of knowing a sufficient number of buyers are financially committed (via the Commitment Agreement) before they spend significant money on the planning application. It does not mean that final, unconditional contracts for sale have been signed by all parties.
The final sale is still contingent on planning permission being granted.
The Realities: What Could Change?
Building homes is a complex process. While our system removes many risks, some are unavoidable. Here’s how we handle them.
If Planning Permission is Refused...
This is the primary risk the homebuilder carries. For you, the buyer, the outcome is safe: if a project's planning application ultimately fails, your financial commitment (the deposit paid at the Commitment Stage) is **fully refunded**. You can then join another development queue with a priority weighting.
If Project Timelines Change...
The timelines we provide are good-faith estimates. The planning process in Ireland can be unpredictable. Delays can and do happen. We will keep you informed, but you should be prepared for the journey to take longer than initially estimated.
If Construction Costs Fluctuate...
The price you "lock in" at the Commitment Stage is based on the costs known at that time. However, the planning and pre-construction phase can take over a year. To account for potential inflation in material costs, your final contract may include a fair, index-linked adjustment mechanism. This will be clearly defined in your Commitment Agreement. It prevents builders from arbitrarily raising prices but protects the project from becoming unviable due to major inflation.
If Not Enough Buyers Commit...
A project needs to reach a "critical mass" of committed buyers to be viable. If a proposed development does not attract enough interest, it may not proceed to the Commitment Stage. In this case, no one is financially committed, and we will notify you of other opportunities.