A New Partnership for Ireland's Housing Future
It's time for political will to align with private sector innovation to deliver the homes our nation needs.
Investment from Enterprise Ireland
We are proud to be an Enterprise Ireland-backed company.
Enterprise Ireland's vital, albeit small, foundational support enabled us to launch a solution with unparalleled efficiency compared to other housing efforts by the state — tackling Ireland's largest problem with smart, targeted investment. This is a small but crucial first step on a much larger journey.
Whether you're a homebuyer or a homebuilder, we're keenly aware this investment is made on behalf of the Irish people 🇮🇪, and we will never lose sight of this responsibility.
This initial seed of support has been instrumental. However, to truly scale and create a competitive ecosystem of problem-solvers, a broader and more ambitious mandate is required. We continue to advocate for a #HomesMarketTechFund to build upon this successful foundation and properly resource the companies capable of solving our national housing crisis.
You Can Own a Part of the Solution
Become a stakeholder in Ireland's housing revolution.
Our community investment approach allows ordinary people to own a stake in solving Ireland's housing crisis. Starting from just €500, you can join our community funding round and get equity in a company that's transforming how Ireland builds homes.
Enterprise Ireland has already backed us because they see the massive potential, but we want ordinary people to own part of the solution too. Your investment converts to equity at a 20% discount to the valuation set by professional investors in a future funding round, rewarding you for your early support.
We're pursuing this community approach to stay independent as long as possible, allowing our human-friendly social good mission to bed in properly without pressure to alter our models for purely short-sighted commercial gains. Your investment helps us maintain this focus on solving the housing crisis, first and foremost.
A Shared National Challenge
The systemic difficulty in delivering housing has become one of Ireland's most profound challenges, impacting a generation's ability to build a secure life and testing the fabric of our social contract.
This is not a failure of a single policy, but a systemic issue where legacy models now struggle to meet the scale of modern demand. We need politicians and civil servants to be open to innovation they themselves cannot create.
Learnings from Past Engagements
To move forward effectively, we must be honest about systemic friction. Our proactive attempts to collaborate with state agencies have highlighted opportunities for a more agile, partnership-based approach. The UK is starting to do this now. We need to catch up. Fast.
sync_altThe Housing Agency
Our proposals to de-risk the `Croí Cónaithe` scheme offer a significant opportunity to accelerate urban core development by leveraging private innovation to mitigate risk away instead of incrementally trying to figure out how to pass it between developers and the state. This proposal remains open and could derisk unactivated planning permissions as well as bring sites refused permission for BTL into use as developments for sale.
sync_altTown Centre First
The data from Town Centre First reports could be immediately activated by our platform to enable "over-the-shop" housing. A joint effort as previously proposed and well-received by TCF but unactioned by DRCD would turn these valuable reports into tangible new homes. It would give people a stake in our society in town centres.
sync_altDepartment of Housing
Piloting new vacant home models with Local Authorities is key. Ensuring innovative solutions are assessed on merit is essential for progress and avoids unintended difficulties for willing partners. The department should want and support all solutions instead of referring to some quietly as "not preferred", as was the case regarding our vacant homes pilot proposals, especially in the absence of clear success for its own efforts. Try collaboration!
An Engine for True Regional Development
Top-down planning and flawed government projections have failed our regions, forcing a generation to weigh their dream of owning a home against the need to emigrate.
Our platform offers a powerful alternative—a reason to stay and build a future in Ireland.
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Viability Driven by People, Not Projections
Our platform empowers any town or village to prove its viability for new housing developments, driven by the real-time, verified demand of people who want to live there.
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Data that Demands Investment
This ground-truth data provides government with an undeniable case for investment in infrastructure, creating true regional parity based on people, not projections.
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Infrastructure as a Catalyst for Housing
Major projects like the Western Rail Corridor must be seen as catalysts for housing. Reopening stations in every viable settlement is a common-sense way to unlock the country for new, demand-led housing.
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"Just-In-Time" Infrastructure Delivery
Our data-led model provides a powerful solution to the flawed "infrastructure first" approach that overwhelmingly favours cities. Our Demand-Led Housing Allocation (DLHA) metric identifies where housing is needed *years* in advance. This provides more than enough lead time for our previously proposed "Just In Time" delivery of services and infrastructure, ensuring investment is efficient, targeted, and avoids further skewing the national housing market. It provides true parity of esteem for all regions.
A New National Metric
Demand-Led Housing Allocation (DLHA)
Our success will be measured by the total number of qualified households actively on a clear pathway to owning a home through our system.
For the first time, this metric gives people the **certainty** they need to plan life's biggest milestones with confidence that their future home is a tangible reality in progress.
Two Phases of National Recovery among SME Homebuilders in the Regions
Due to our strategic start outside the main population centres focussing on SME homebuilders and towns and villages with capacity to build, our model unlocks housing supply in two distinct phases, the second of which will require political foresight and courage.
parkPhase 1: The Low-Hanging Fruit
Initially, our system will thrive by activating viable sites in smaller settlements, unlocking SME homebuilders to deliver thousands of homes without significant policy changes.
warningPhase 2: The Coming Crunch
Once this supply is absorbed, our data will reveal a gap between proven housing demand and the ambition within many county development plans. Political leadership will be essential to ensure plans are updated to reflect this new data-led reality.
A Call for a New Innovation Mandate
To solve a challenge of this scale requires a portfolio of solutions. It is time for political leaders to formally champion and support external innovation in housing.
Proposal: A High-Impact Innovation Fund
We propose a new model for success that moves beyond monolithic structures and fosters a competitive ecosystem of problem-solvers.
The €20 Million "HomesMarketTech" Fund: A Three-Step Pathway
1. Seed the Ecosystem
A €20m fund, co-managed by Dept. of Enterprise & Housing and delivered by Enterprise Ireland, writes twenty €1m cheques to a diverse range of innovative housing companies.
2. Foster Competition
This creates an ecosystem where the best ideas, teams, and technologies thrive based on their ability to deliver real-world results.
3. Solve the Crisis
If just two or three of these companies achieve scale, Ireland will have solved its biggest national problem for a fraction of the state's annual housing budget—an unparalleled return on investment.
How to Make This a Reality
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We encourage a cross-departmental discussion on this proposal with the relevant Ministers, and we commend **Enterprise Ireland** for its foundational support. But we need more.
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Our primary goal is to solve this problem at home. With the right strategic support, home-grown innovations can deliver the solutions Ireland needs, creating value and security for generations to come.
Let's Build the Future of Irish Housing, Together.
Homebuyer's Hero is a real, working solution that delivers homes and revitalises communities. We invite you to engage with us to see how we can work together to accelerate housing delivery in your area.
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